Your website load-in speed can affect whether you attract new leads or not. Your real estate website might be an absolute powerhouse of features for buyers and sellers, but if visitors aren’t seeing each page load in at top speed, they can and will leave your site and seek out a speedier source elsewhere.
By now, we have all internalized that a real estate website is requisite for your marketing, due to over 90% of home buyers search online before they purchase a home. As you prepare the many facets of your marketing, it can be relatively easy to get a website up and running in no time. But it would be a huge misstep to simply set up a website as a business card.
In building and operating your website for the end user, and to obtain vital leads, you must offer powerful IDX search capabilities, compelling and unique content that demonstrates your expertise, stylish design, and so much more. But your website’s speed is truly the one feature you cannot afford to ignore. Speed is the last thing we tend to think about, until we are forced to sit and wait for a painfully slow webpage to load in.
3 reasons why your website needs to be fast.
1. Put your visitors first and everything else will follow
Your real estate website is an extension of you. You wouldn’t keep clients waiting for an appointment and in this digital age, you cannot afford to have a slow website. Home buyers’ and sellers’ expectations are high and if your website asks users to wait as pages fully load in, this gives a direct negative reflection of your services. Studies indicate that websites in all sectors are becoming more powerful and convenient than before, but loading times for websites are growing right along with the weight of these features, causing businesses to lose hard-earned visitors who know they can shop and research faster, elsewhere. To avoid this agonizing outcome in your own marketing, it’s imperative that your visitors receive lightning-quick speed as pages in your site load in.
2. Gaining better ranking with the search engines
While building a faster website will instantly make your website more attractive to visitors, remember, the search engines are taking stock as well. Search engines are constantly changing their parameters to ensure they are delivering top results that include strong content, good design, link popularity and speed, so when your real estate website loads in like a flash, your search engine ranking is sure to benefit.
3. Establishing credibility
Your visitors are savvy, and slow load times and poor design are immediate turn-offs. Consider when you visit an online shop, glitchy buttons that are difficult to access while on your phone or poor quality of photos are pretty good indicators that this shop isn’t right for you. There are far too many alternative online shops, selling what you need, that don’t give that ick factor. That’s what website speed comes down to, you cannot operate a real estate website that fails to load in quickly. When the point of having your website is to gain new business, you must not lose visitors over something as simple as site speed. Ensure your site speed is at its full potential, and leads are sure to follow.
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