Semi-Custom Real Estate Websites

Our semi-custom real estate websites are built entirely on the WordPress platform. This popular content management system is easy-to-use, loved by Google, and is used by 43.1% of the top 10 million websites as of December 2023. WordPress is open-source software so it’s constantly evolving and being improved by thousands of developers around the globe, which ensures that every aspect of your website is non-proprietary.

Style Agent semi-custom real estate websites incorporate responsive mobile design so they adapt beautifully and deliver the full website content from desktop to smartphone. We practice the mobile-first design philosophy that aims to create better experiences for users by starting the design process from the smallest of screens: mobile. Designing your website for mobile devices helps to ensure that your users’ experience is seamless on every device.

Working from an evolving pool of literally thousands of highly rated WordPress themes, our design team will scout out and hand-pick a selection of themes that match your desired criteria, and help you to choose the perfect design for your website project. These premium WordPress themes have already undergone many hours of development, so we are working from a solid foundation to personalize the design into a beautiful website for your business.

Enjoy full ownership of your website files to do whatever you wish! After completion, you can take the website with you and arrange for your own web hosting and support, or for total peace of mind, choose a comprehensive website maintenance plan. Many people don’t realize the importance of full website ownership until they’ve had a bad experience with a web designer and have been forced to give up their website because it was non-transferable.

If you have an existing logo or branding when coming to Style Agent, we will work with you to choose a design that complements your artwork. Our websites offer wonderful flexibility to incorporate your existing branding so you can avoid starting over and needing to rethink your branding strategy. If you don't have any existing branding, we’ll select a suitable logo from Canva to work with the design and personalize it for your business, at no additional cost.

Enjoy the flexibility to use any IDX system of your choice with your Style Agent real estate website. This flexibility gives you the freedom to use the perfect IDX system to meet your needs, without being pressured into using one system over another. You have a plethora of options open to you – from a simple IDX frame direct from your MLS or brokerage, right through to the robust IDX Broker™ Lite or Platinum plans sold and supported by Style Agent.

Showcase property listings of any kind (Active, Sold, Rental, etc.) with the powerful WPL Pro plugin. Loaded with options, this reliable plugin makes it easy to manually upload your properties with multiple photographs, Google map, and more. WPL Pro is a standalone installation and not connected to the MLS/IDX, which gives you complete control to manage your listings directly in your website, without the added expense of a monthly IDX subscription.

Our real estate websites are loaded with the essential core pages right out of the box. Includes Homepage, Contact, Blog, Find Your Dream Home, Your Home’s Value, List Your Home, Mortgage Calculator, Buyers Guide, Sellers Guide, Local Market Trends, Local Yelp Favorites, School Finder, Moving Checklist, Weather, and Real Estate News. The core pages ensure that you have a full and content-rich real estate website from the get go.

Custom pages are additional pages that you request and provide content for. The website package includes the first 30 minutes of custom page development, which typically covers the creation of a bio page. Additional time (if required) is assessed at our regular hourly rate. Custom pages can be requested during the website development phase, or even after the website is launched. The choice is entirely yours depending on your budget and needs.

Every Style Agent website includes up to 25 high resolution photographs and 1 HD or 4K video from Shutterstock.com. Search the Shutterstock collection of millions of professional assets and select your favorite photographs and video to enhance your real estate website. Provide your list of stock photos and video to our design team and we will take care of the download, resize, optimization and integration into your website.

Our real estate websites include data capture fueled by Gravity Forms – the most powerful solution for building custom web forms and flows to connect with your users and expand your reach. Gravity Forms is packed with tons of time-saving tools and features to capture leads, collect payments, automate your workflows, and build your business online. It even connects seamlessly with a wide range of add-ons such as Zapier, MailChimp, and PayPal.

Nobody likes a slow website – and neither does Google! This is why we tune up our real estate websites to perform at blazing-fast speeds with our website speed optimization service. Focusing on providing a faster and safer experience to your website users will positively influence SEO (Google has indicated that the speed at which your page loads is an important signal in determining its ranking), reduce bounce rates, and increase conversions!

Style Agent websites are optimized for Google right out of the box with the integration of Yoast SEO – the #1 WordPress SEO Plugin. We perform a basic setup of Yoast SEO to boost your website’s potential for better organic search engine ranking. If you want to take your WordPress website SEO to the next level, consider an upgrade to our Boost website maintenance plan which includes Yoast SEO Premium and Yoast Local SEO.

Social networking can help generate new business, increase sales, improve exposure and even reduce marketing costs. Your website is a hub to incorporate your favorite social media resources to help you connect with potential new customers. Whether it’s implementing social media icons for your favorite networks or embedding your Instagram and Facebook feeds via Smash Balloon, we can connect social media into your website with ease.

At website launch, we will present you with a HD quality video overview of your new real estate website. Watch the short video and learn about the website’s key features, how to login to the dashboard, manage content, etc. The video is created specifically for your website, so we can go into detail about the nuances that make your website unique and highlight the areas of importance to help you understand exactly how to manage it.