Our semi-custom real estate websites are built entirely on the WordPress platform. This popular content management system is easy-to-use, loved by Google, and is used by 43.1% of the top 10 million websites as of December 2023. WordPress is open-source software so it’s constantly evolving and being improved by thousands of developers around the globe, which ensures that every aspect of your website is non-proprietary.
Style Agent semi-custom real estate websites incorporate responsive mobile design so they adapt beautifully and deliver the full website content to any iPad, iPhone, Android tablet, laptop, etc. We practice the mobile-first design philosophy that aims to create better experiences for users by starting the design process from the smallest of screens: mobile. Designing your website for mobile devices helps to ensure that your users’ experience is seamless on every device.
Working from an evolving pool of literally thousands of highly rated WordPress themes, our design team will scout out and hand-pick a selection of themes that match your desired criteria, and help you to choose the perfect design for your website project. These premium WordPress themes have already undergone many hours of development, so we are working from a solid foundation to personalize the design into a beautiful website for your real estate business.
Enjoy full ownership of your website files to do whatever you wish! After completion, you can take the website with you and arrange for your own web hosting and support, or for total peace of mind, choose a comprehensive website maintenance plan. Many real estate agents don’t realize the importance of full website ownership until they’ve had a bad experience with a web designer and have been forced to give up their website because it was non-transferable.
During the design process you will be working with an experienced website designer based out of Laguna Beach, California to discuss your goals, formulate a strategy, and choose the perfect design as the foundation for your project. This collaboration helps to move the project forward smoothly and ensures that we are creating the best real estate website experience for your money.
If you have an existing logo or branding when coming to Style Agent, we will work with you to choose a design that complements your artwork. Our websites offer wonderful flexibility to incorporate your existing branding so you can avoid starting over. For those clients without a logo, we’ll select a suitable logo from Canva to work with the design and personalize it for your business.
Every Style Agent website includes up to 25 high resolution photographs and 1 HD or 4K video from Shutterstock.com. Search the Shutterstock collection of millions of professional assets and select your favorite photographs and video to enhance your real estate website. Provide your list of stock photos and video to our design team and we will take care of the download, resize, optimization and integration into your website.
Enjoy the flexibility to use any IDX system of your choice with your Style Agent real estate website. This flexibility gives you the freedom to use the perfect IDX system to meet your needs, without being pressured into using one system over another. You have a plethora of options open to you – from a simple IDX frame direct from your MLS, right through to the robust IDX Broker™ Lite or Platinum plans provided by Style Agent.
Our real estate websites are loaded with the essential core pages right out of the box. Includes Homepage, Contact, Blog, Find Your Dream Home, Your Home’s Value, List Your Home, Mortgage Calculator, Buyers Guide, Sellers Guide, Local Market Trends, Local Yelp Favorites, School Finder, Moving Checklist, Weather, and Real Estate News. The core pages ensure that you have a full website from the get go, even if you don’t have much content of your own.
Custom pages are additional pages that you request and provide the content for (text, photographs, etc.). The website package includes the first 2 hours (120 minutes) of custom page development which typically covers most agent websites. There is no minimum or maximum number of custom pages you can have. If additional time is needed for custom page development, then we can provide a quote to build as many custom pages as you need during the website development phase, or the pages can easily be added to the website at a later date. The choice is entirely yours depending on your budget and needs.
Style Agent real estate websites include data capture fueled by Gravity Forms – the most powerful solution for building custom web forms and flows to connect with your users and expand your reach. Gravity Forms is packed with tons of time-saving tools and features to capture leads, collect payments, automate your workflows, and build your business online. It even connects seamlessly with a wide range of add-ons such as Zapier, MailChimp, PayPal, et al.
Nobody likes a slow website – and neither does Google! This is why we tune up our real estate websites to perform at blazing-fast speeds with our website speed optimization service. Focusing on providing a faster and safer experience to your website users will positively influence SEO (Google has indicated that the speed at which your page loads is an important signal in determining its ranking), reduce bounce rates, and increase conversions!
*requires an active Speed or Boost website maintenance subscription.
Style Agent websites are optimized for Google right out of the box with the integration of Yoast SEO – the #1 WordPress SEO Plugin. We set up and optimize Yoast SEO to boost your website’s potential for better organic search engine ranking and attract more visitors from social media. If you want to take your WordPress website SEO to the next level, consider an upgrade to our Boost website maintenance plan which includes Yoast SEO Premium and Yoast Local SEO. It’s like adding rocket fuel to your real estate website!
Social networking can help generate new business, increase sales, improve exposure and even reduce marketing costs. Your website is a hub to incorporate your favorite social media resources to help you connect with potential new customers. Whether it’s implementing social media icons for your favorite networks or embedding your Instagram feed, we can connect social media into your website with ease.
At website launch, we will present you with a HD quality video overview of your new real estate website. Watch the short video and learn about the website’s key features, how to login to the dashboard, manage content, etc. The video is created specifically for your website, so we can go into detail about the nuances that make your website unique and highlight the areas of importance to help you understand exactly how to manage it.
